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Why Qntrl for marketing launches?

Visibility

Take advantage of complete transparency into and throughout the whole process. Obtain greater clarity and understanding of your planned marketing activities, as well as the requirements to perform them.

Control

Ensure alignment with strategic objectives and take control of enforcing global brand standards at every step. Track all launch activities, record approvals, and ensure precise documentation of all assets, all while adhering to regulations.

Automation

Eliminate the need for unnecessary human intervention by automating all, or specific stages, of the process—conditional approvals, notifying stakeholders, escalating delays, and more.

Easy tracking

Manage all launch-related information and activities from one platform. Filter tasks to be performed for the launch, based on the timeline or on any other criteria you may need.

Communication made easy

Avoid the chaos that often comes with planning tasks or while communicating, as all of the relevant documents are in one place, and can be fetched from anywhere. Experience seamless coordination between teams while working together.

Improved accuracy

Automate repetitive error-prone tasks, such as sending reminders for any pending tasks; and handoff, to pave the way to a smooth process. Then trigger automatic messages about upcoming events and tasks to keep everyone on track.

Sample process orchestration of product launch activities in a few simple steps

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Submit request

The marketer submits a request for the activities to be performed prelaunch, with all relevant details. The manager then approves or rejects the request.

Define brand style guide

Once the manager approves the request, the marketing team, along with the other teams like the design team, define the brand style guide and design the logo. Once this is done, it's sent to the manager for approval.

Parallel activities for launch

The marketing team performs parallel activities for the launch, such as launching the blog or website, creating visuals for social media networks, and putting together competitor/comparison documents. The parallel transition feature is utilized to do this. Once this is done, sales and support collaterals are created. The sales and support training happen parallelly, once the respective collaterals are created.

Contact journalists

The manager, along with the team, then contacts journalists and analysts using various mediums to inform them about the product launch. Meetings are scheduled and demos are given.

Schedule the launch

Once the press release is done, activities regarding the new brand launch are performed. The new brand launch is scheduled.

Qntrl is flexible:

  • Set up multiple sub-workflows for your product launch—website development, PR splash, social media campaigns, and more—depending on the structure that best suits your organization or product.
  • Know the exact status of all launch activities in a single glance.
  • Automate approvals based on budget constraints, timeline constraints, or company policies.
  • Launch activities, including website design, sales team training, and collateral development, happen simultaneously in the real world. Map your workflows using the parallel transition feature to represent this accurately.
  • Send automatic notifications and alerts to all teams via email or chat apps, like MS Teams or Slack. Keep your stakeholders up to date with all relevant information.
  • Analyze the performance of your marketing launch workflow with built-in reports, find which activities take up too much of your time, and dig deeper to understand if your teams need better training or your process needs tweaks, using our built-in reports.

Not all marketing processes are the same

— Choose one that best suits your organization —

Take a look at Qntrl

Orchestly is the world’s #1 Workflow Orchestration Software. See why

  • Centralization & Visibility
  • Process Compliance
  • Workflow-Centric Collaboration
  • Process Automation
  • Reports and Dashboards
  • Process Mapping
  • Process Extensibility
  • Enterprise Security
  • Centralization & Visibility

    Centralized requests, Unparalleled visibility

    Track all your marketing work by geographic location, product division, type of marketing activity, marketing channel, or any other key attribute that is important to your business. See in real time how you are allocating spend and activity, and get an up-to-date view in minutes.

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  • Process Compliance

    Ensure execution standards

    Track changes, record approvals, and provide timestamps so you can see what was approved and when. Ensure precise documentation of customer information, and customer-facing assets. Adhere to changing FTC and GDPR regulations, and protect brand integrity and customer trust.

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  • Workflow-Centric Collaboration

    Collaboration: when you need it, where you need it

    Work together with unified, relevant information throughout a process- target audience when working on the messaging, content calendar when scheduling tweets about your blog post, and such. Get things done faster by notifying all stakeholders through any other chat application.

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  • Process Automation

    Make repetitive manual work a thing of the past

    Automate approval chains, reviews, emails, and notifications. Pull customer information from CRM. Qntrl provides numerous ways to automate your process, including automated workflow steps, auto-assignment of tasks, sending notifications, and automatic document generation.

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  • Reports and Dashboards

    Improve Operational KPIs

    Access data on briefing iterations, the number of times work is rejected and re-submitted, approval times, and speed to market with robust, out-of-the-box reports. With complete access to historical KPI performance, review what worked and what didn't the last time.

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  • Process Mapping

    Orchestrate, Visually

    Build flexible and scalable business processes- public research activity, digital media campaigns, trademark registration, and such- tailored to meet the requirements of your business. Our workflow designer also includes advanced features like parallel transitions and common states.

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  • Process Extensibility

    Make Qntrl even more powerful

    Connect Qntrl with your existing marketing tools- BuzzSumo, Mailchimp, Demandbase, HubSpot CRM, and more- for seamless data flow. APIs, Client and Server Scripts are some of the options that will help you tailor Qntrl to your own needs.

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  • Enterprise Security

    Designed for Enterprise

    Get all the advantages of a cloud-based platform with the security you’d expect from an on-premises system. Field access privileges, data encryption, and role-based access controls keep your sensitive information safe. Audit capabilities help you figure out who-did-what-when.

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