Why Qntrl for your market research process?


Comprehensive insight into and throughout the whole process. Gain a clear understanding of all market research requests, why they need to be performed, and all their details.


Every step is under your control—request tracking, research planning and designing, methods adopted, determining the target audience, and much more.


Reduce human intervention by automating process steps⁠—data collection, sampling, data cleaning, and analysis⁠—as you need them.

Cost effectiveness

Save time, effort, and ultimately money, as automation identifies the right target audience, and collects and processes data from across the globe, without having to chase anyone down over the phone.


Easily conduct any number of surveys and interviews on different audience segments, and quickly make changes to the process as you keep gaining insights.


Automate repetitive error-prone tasks, such as sending reminders and checking for duplicate entries, so you can spend more time analyzing research output and driving change.

Sample market research process orchestration in a few simple steps

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Request submission by business analyst

The BA sends a request to conduct market research, filling in all necessary details along with a small description of the project.

Submission of the problem statement

Once the BA submits a request, they then submit a problem statement. This statement is sent to the department manager, who decides whether to proceed with the research.

Manager approval

The manager takes a call to accept or reject the market research request, after going through the problem statement submitted by the BA. If the manager approves, then the research continues through defining the objectives, selecting the team, etc. If not, the research request is terminated.

Scheduling interviews

The BA and MR team conduct surveys, one-on-one interviews, and focus group meetings with the target audience. All of their responses are collected, recorded and analyzed to come to a conclusion.

Research report

Once the surveys, interviews, and discussions are over, data is collected and analyzed and results are interpreted based on the findings. All of these are recorded in the report. Once this is done, the research is marked complete.

Qntrl is flexible:

  • Create different market research requests easily, depending on the structure that best suits your organization, department, or role.
  • Integrate with your internal software to fetch the sales figures, inventory records, balance statements, and more while performing secondary market research using internal check.
  • Set up multiple transitions and actions to be performed and carry out the process seamlessly with just a click.
  • Send automatic notifications and alerts to the research team via email, or chat apps like MS Teams or Slack. Keep all your stakeholders up to date with all relevant information.
  • Analyse your market research process workflows and optimize their performance over time, using our built-in reports.

Not all market research processes are the same

— Choose one that best suits your organization —

Take a look at Qntrl

Orchestly is the world’s #1 Workflow Orchestration Software. See why

  • Centralization & Visibility
  • Process Compliance
  • Workflow-Centric Collaboration
  • Process Automation
  • Reports and Dashboards
  • Process Mapping
  • Process Extensibility
  • Enterprise Security
  • Centralization & Visibility

    Centralized requests, Unparalleled visibility

    Track all your marketing work by geographic location, product division, type of marketing activity, marketing channel, or any other key attribute that is important to your business. See in real time how you are allocating spend and activity, and get an up-to-date view in minutes.

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  • Process Compliance

    Ensure execution standards

    Track changes, record approvals, and provide timestamps so you can see what was approved and when. Ensure precise documentation of customer information, and customer-facing assets. Adhere to changing FTC and GDPR regulations, and protect brand integrity and customer trust.

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  • Workflow-Centric Collaboration

    Collaboration: when you need it, where you need it

    Work together with unified, relevant information throughout a process- target audience when working on the messaging, content calendar when scheduling tweets about your blog post, and such. Get things done faster by notifying all stakeholders through any other chat application.

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  • Process Automation

    Make repetitive manual work a thing of the past

    Automate approval chains, reviews, emails, and notifications. Pull customer information from CRM. Qntrl provides numerous ways to automate your process, including automated workflow steps, auto-assignment of tasks, sending notifications, and automatic document generation.

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  • Reports and Dashboards

    Improve Operational KPIs

    Access data on briefing iterations, the number of times work is rejected and re-submitted, approval times, and speed to market with robust, out-of-the-box reports. With complete access to historical KPI performance, review what worked and what didn't the last time.

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  • Process Mapping

    Orchestrate, Visually

    Build flexible and scalable business processes- public research activity, digital media campaigns, trademark registration, and such- tailored to meet the requirements of your business. Our workflow designer also includes advanced features like parallel transitions and common states.

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  • Process Extensibility

    Make Qntrl even more powerful

    Connect Qntrl with your existing marketing tools- BuzzSumo, Mailchimp, Demandbase, HubSpot CRM, and more- for seamless data flow. APIs, Client and Server Scripts are some of the options that will help you tailor Qntrl to your own needs.

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  • Enterprise Security

    Designed for Enterprise

    Get all the advantages of a cloud-based platform with the security you’d expect from an on-premises system. Field access privileges, data encryption, and role-based access controls keep your sensitive information safe. Audit capabilities help you figure out who-did-what-when.

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