Comprehensive insight into and throughout the whole process. Gain a clear understanding of all market research requests, why they need to be performed, and all their details.
Every step is under your control—request tracking, research planning and designing, methods adopted, determining the target audience, and much more.
Reduce human intervention by automating process steps—data collection, sampling, data cleaning, and analysis—as you need them.
Save time, effort, and ultimately money, as automation identifies the right target audience, and collects and processes data from across the globe, without having to chase anyone down over the phone.
Easily conduct any number of surveys and interviews on different audience segments, and quickly make changes to the process as you keep gaining insights.
Automate repetitive error-prone tasks, such as sending reminders and checking for duplicate entries, so you can spend more time analyzing research output and driving change.
The BA sends a request to conduct market research, filling in all necessary details along with a small description of the project.
Once the BA submits a request, they then submit a problem statement. This statement is sent to the department manager, who decides whether to proceed with the research.
The manager takes a call to accept or reject the market research request, after going through the problem statement submitted by the BA. If the manager approves, then the research continues through defining the objectives, selecting the team, etc. If not, the research request is terminated.
The BA and MR team conduct surveys, one-on-one interviews, and focus group meetings with the target audience. All of their responses are collected, recorded and analyzed to come to a conclusion.
Once the surveys, interviews, and discussions are over, data is collected and analyzed and results are interpreted based on the findings. All of these are recorded in the report. Once this is done, the research is marked complete.
— Choose one that best suits your organization —
Orchestly is the world’s #1 Workflow Orchestration Software. See why
Track all your marketing work by geographic location, product division, type of marketing activity, marketing channel, or any other key attribute that is important to your business. See in real time how you are allocating spend and activity, and get an up-to-date view in minutes.
Track changes, record approvals, and provide timestamps so you can see what was approved and when. Ensure precise documentation of customer information, and customer-facing assets. Adhere to changing FTC and GDPR regulations, and protect brand integrity and customer trust.
Work together with unified, relevant information throughout a process- target audience when working on the messaging, content calendar when scheduling tweets about your blog post, and such. Get things done faster by notifying all stakeholders through any other chat application.
Automate approval chains, reviews, emails, and notifications. Pull customer information from CRM. Qntrl provides numerous ways to automate your process, including automated workflow steps, auto-assignment of tasks, sending notifications, and automatic document generation.
Access data on briefing iterations, the number of times work is rejected and re-submitted, approval times, and speed to market with robust, out-of-the-box reports. With complete access to historical KPI performance, review what worked and what didn't the last time.
Build flexible and scalable business processes- public research activity, digital media campaigns, trademark registration, and such- tailored to meet the requirements of your business. Our workflow designer also includes advanced features like parallel transitions and common states.
Connect Qntrl with your existing marketing tools- BuzzSumo, Mailchimp, Demandbase, HubSpot CRM, and more- for seamless data flow. APIs, Client and Server Scripts are some of the options that will help you tailor Qntrl to your own needs.
Get all the advantages of a cloud-based platform with the security you’d expect from an on-premises system. Field access privileges, data encryption, and role-based access controls keep your sensitive information safe. Audit capabilities help you figure out who-did-what-when.